How to offer the goods?
No enterprise will be successful if itsproducts will not competently sell. And it does not matter who will do it: own sales department, distributor, sales agent or a vendor hired under an agency contract. In order for sales to be successful, you need to know how to offer the goods.
Studying how to properly offer a product,use this advice: never rely on your own memory, but make a commercial offer on paper. When selling a product, it is necessary to tell very clearly and reasonably about what benefits the buyer will receive if he buys your goods. To do this, study the needs of your potential buyers, the competitive advantages of other firms, the history of your company. As a result of all this, a commercial offer will be obtained. So, first write, why you should trust your company, tell me how many years she is in the market, what awards she received for the quality of her goods. Then you need to describe the benefits of your buyer. Do not write, what is attractive your product, it is necessary to tell what will change for the better in the life of the buyer, if he starts using your goods. For example, when offering knives, you should tell what they are sharp and what a super-wooden handle. It is better to say that the meat is cut in a minute for thin and even pieces for goulash. And holding the knife by the wooden handle, your customer's fingers will never slip, which will avoid injury. The difference in these two options is obvious. And, in the end, add that when buying your knives, the buyer becomes a participant in the promotion and can receive a discount, or receive a discount.
Preparation for sale
If you have already written for yourself on paper, howoffer the goods to the buyer, then proceed with the psychological preparation. To sell successfully, you need to tune into negotiations with the buyer. First, you need to understand why you are doing this, what is your goal. Naturally, to earn money for what you need most at this moment. And do not lie to yourself that you are doing this for the benefit of the firm. No! You do it for yourself! That you and your family were healthy and did not need anything. Next, you need to understand that the buyer is your friend. He is not going to "heat" you and hate you. If you address him in a friendly manner, and not as an opponent, then the outcome of the meeting will be quite different.
If you produce something yourself, it is also importantknow how to offer your product. Believe me, this is not any easier than the other. Because sales are a profession, you can be an amazing artist, but live in poverty, because the author does not know how to sell his creations. In the modern world, fortunately, everyone understands this and uses the services of agents for a standard percentage of sales. According to the law, agents should receive no more than 20 percent.
The most difficult thing in a business is telephonesale. How to offer a product over the phone, because the buyer does not see either it or you, and putting the handset is much easier than denying the living seller? Telephonists write special texts, they carefully follow them. The percentage of phone sales is much lower than in personal sales. To sell by phone successfully turns out only in that case when the seller and the buyer make far not the first transaction.